Join us on The Top Floor Podcast with host Asari St-Hill as we explore the world of podcasting and audio innovation with Neil Cowling, founder of Fresh Air Productions. Starting his career as a BBC radio producer, Neil’s love for audio has led him to produce compelling podcasts for brands, government agencies, and non-profit organisations. In 2024 alone, Fresh Air Productions delivered an impressive 480 episodes.  

Neil shares his journey from 20 years as a sole trader to building a successful business. He reflects on lessons learned, such as the importance of establishing infrastructure and support early on, and his inspiration from trailblazers like Steve Pratt of Pacific Content.  

Learn Neil’s insights on how organisations can use audio to connect with clients in meaningful ways, how AI is transforming audio production, and his book recommendations: *Creativity Inc.* by Ed Catmull and *Go Luck Yourself* by Andy Nairn.  

Key takeaways from Neil include the value of building goodwill, treating people well (staff, competitors, and clients), and leveraging human capital to navigate challenges. He also highlights the need to understand the slower decision-making processes of larger clients and the importance of innovation in a rapidly evolving industry.  

Connect with Neil Cowling on Linkedin:  https://www.linkedin.com/in/neilscowling?originalSubdomain=uk

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From
The Top Floor Team

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